Spring & Holiday2022
Fall 2021

Fall, spring, holiday—the drinks may stay the same, but the storytelling can’t. The challenge was keeping seasonal campaigns fresh, even when the core offerings were familiar. I solved this by pushing bold, elevated art direction and introducing new visual styles that felt fresh, modern, and impossible to ignore. One of the biggest wins was getting the client to lean into nail art and small styling details that added personality and craft to every frame. I sold that concept in solo, and it reshaped how they approached visual storytelling moving forward. From concept to shoot, I was hands-on—balancing creative ambition with client trust and raising the bar for what seasonal could look like.