Easter 2023 Commercial
TV & Social

This campaign was rooted in a powerful promise: you can have Easter for the same price as last year. With Walmart’s everyday low prices, families didn’t have to sacrifice tradition or joy because of cost. From ingredients for classic dishes to Easter essentials, everything was within reach. The challenge was bringing that complex message to life visually without losing the emotional core. We solved it by pairing heartfelt footage of a family celebrating together with a subtle receipt-style infographic overlay. It was a balance of story and savings, showing that two things can exist together—affordability and unforgettable moments.