target pets
Target is built to bring joy to the whole family—pets included. This campaign celebrated the quirky, lovable personalities of our furry companions and positioned Target as the destination for all things pet-related. From the way they eat, sleep, and strut around in sweaters that only they can pull off, we leaned into what makes each pet uniquely part of the family. We drew inspiration from cultural trends, seasonal shifts, and everyday pet moments to create work that felt both timely and timeless. Through bold art direction and joyful storytelling, we introduced Target’s newest category with heart, humor, and that signature Target charm.
