Walmart Holiday Anthem 2023
TV & Social

The holidays are easy to dress up in sparkle, but this campaign looked past the glitter to focus on something deeper: connection. The goal was to make gifting feel personal, intentional, and inclusive, about finding the right thing for the right person, no matter who they are or what they celebrate. We brought that to life by centering the gathering: the laughs, the warmth, the real moments that make the season magic. Holiday didn’t show up in snowflakes or tinsel, but in togetherness. We also expanded the lens beyond just Christmas to reflect the full spectrum of celebrations during this time of year. The result was a campaign that felt human, heartfelt, and truly for everyone.