SUAVE BEAUTY

The launch of Suave’s new haircare line for natural hair women. This campaign launched a new line designed specifically for natural hair, developed in collaboration with thousands of real women across different hair types and textures. Our approach was rooted in authenticity—casting real people, not models, and centering their everyday hair journeys. We worked closely with the community to shape the look, feel, and tone of the campaign, making sure it reflected the people it was created for. The result was an inclusive, honest, and accessible celebration of natural hair—without the salon price tag.