Walmart Back to School 2024
TV & Social

The Welcome to Your Walmart campaign reminds people that Walmart isn’t just the store that has everything, it’s the store that has your thing. Back-to-school season is a crowded space, but this campaign wasn’t about notebooks or lunchboxes—it was about moments. We shifted the focus from products to the emotional pulse of the season: the jitters, the hugs, the proud glances on the first day back. By tapping into these universal experiences, we positioned Walmart not just as a store that has everything, but as the one that has your thing—whatever that may be. The result was a campaign that felt personal, nostalgic, and refreshingly human.