TRESemmé: WHERE HAIR HAPPENS
ORGANIC SOCIAL CONTENT
JULY 2018 - DECEMBER 2018
Where Hair Happens introduced a bold new visual direction for the brand—one that embraces the real, the raw, and the joyfully chaotic moments of styling. It celebrated hair as a form of self-expression and individuality, capturing the beauty of transformation in all its perfectly imperfect glory. A creative shift that positioned TRESemmé not just as a product, but as part of the process.
