Up For Anything Campaign
January 2018
We invited eight women to test our new Up For Anything Tight. What they didn't know was that they would also be testing their strength, their limitations and their relationship to gravity. From bungee to trapeze, we proved these women-and our new tight-truly are #UpForAnything.
Move With Us Campaign
Fall2017
Breast cancer survivors know it takes fitness to keep up the fight. We got in the boat with the inspiring women of Recovery on Water (ROW), a sisterhood of breast cancer patients and survivors that embraces the power of exercise to move through recovery, together.
We Make Waves Campaign
Summer 2017
Many of the 3.75 million locals in Cape Town, South Africa fear the ocean due to limited interaction with it. Athleta partnered with record-breaking freediver Hanli Prinsloo and her foundation, I AM WATER, to help create a brighter future for the women and girls there through transformative ocean experiences.
By 10th grade, only 14% of girls say they feel self-confident. Bay Area non-profit GirlVentures was founded by two women who realized outdoor education fosters the empowering qualities girls need to face the challenges that come with teenage years. Athleta partnered with GirlVentures for a meaningful and memorable trip to Joshua Tree.